About Us

Our History

Many years ago, our Chairman, Mark Jones, had a vision to create an appliance company based on European appliances that could pass from generation to generation.

Mark began his working life as a trundler hop at Food Town and learnt many lessons working on the shop floor about New Zealand consumers and why it is important to put their needs at the centre of our business.

Our Success

Today, The Jones Family Business is a company that is modelled on successful family businesses around the world, centred around family and with family values at its heart. Mark is joined by his family, Rachel Louie, Executive Director of Jones Family Business and Melissa Burnett who sits on the company board and is looking forward to his grandchildren joining the business in the years to come.

As well as Mark’s immediate family, The Jones Family Business employees are the wider family in the business and we believe in looking after our employee’s and our customers as we would our family.

Our Promise

Looking after you at every step

At the heart of our business we believe that putting our customers’ needs first is the most important thing we can do. We want your entire experience with our business to be as effortless and enjoyable as possible.

We want you to have confidence that our business has been a pioneer and is committed to be here for the long term.

We want our relationship to be one that is built on respect and are committed to investing in our people, our products, our brands and our service to ensure that you can trust dealing with us.

We want you to know that we have a very high quality control process throughout our business and travel the world to ensure that we are selecting the right products and service for you.

We know that you are making a very considered decision and we want to give you all the support you need to ensure you get the most out of your purchases. We are committed to supporting you throughout the life cycle of your product and with any future needs.

We want you to enjoy dealing with our business, and to know that you are buying from a New Zealand, family business, that is committed to being a leader in its field.

Thank you, from our family to yours.

Family Values

Family:   We believe in treating people like family, with respect, trust and honesty.

Integrity:   We stand behind our promise and will deliver on what we say we will do.

Longevity:   We are here for the long term and strive to provide quality products, service and relationships, with a commitment to provide solutions – for future generations.

Innovation:   We are committed to pioneering the delivery of world class leading technology, products and service for New Zealand

Journey:   We want to make the experience as effortless and enjoyable as possible, and are here to help guide, educate and provide support every step of the way.

Mark Jones


Rachel Louie


From Our Family to yours

A strong group of people with family values.

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