Commercial Sales

The Jones Family Business Commercial Department is fully equipped to help you with all of your commercial needs, whether you are an architect, builder, developer, housing company, designer, joiner, loyalty scheme or from the hospitality industry. With a wealth of knowledge and experience across our nationwide team and access to an extensive range of brands, products, services and price points, beginning your commercial journey is as easy as contacting your nearest representative for more information.



Mark Olliffe - National Commercial Manager 
021 222 0913

Mark has worked in the appliance industry for more than 30 years, both internationally as well as here in Aotearoa NZ.He has worked in a NZ commercial business development capacity for over 10 years and has been responsible for completing a number of major residential projects. He has worked closely with key clients from specification through to delivery, as well as after completion, ensuring that customers who have purchased the properties are well looked after. Mark specializes in delivering strategic support to residential development and project management throughout all touch points.


Pam Thomas - Business Development Manager (Specifiers, Designers & Architects)

027 561 2217

After 17 years with Kitchen Things in Sales, Auckland based Business Development Manager Pam Thomas is responsible for looking after our Specifier, Designer and Architect relationships. As appliance selection is such an important part of the design and decision-making, this role provides the important link between Designer, Client and Store making sure we provide the best possible service and ensuring the whole decision and sales process run smoothly.


Stephen Comans - Auckland Commercial Business Development Manager

021 223 0073

Stephen Comans brings a fresh approach to the Commercial Business Development team. With a wealth of experience in retail, sales and hospitality, Stephen's skill set includes time spent in commercial kitchens around New Zealand and Australia giving him a real understanding of what clients need. Stephen is committed to going the extra mile from product selection through to after sales service.



Kathy Xing - Auckland Commercial Business Development Manager
027 8365781

Kathy Xing has been with the Jones Family Business for four years and is extremely dedicated to what she does. Kathy specialises in taking great care of the Asian/Chinese market and providing tailored solutions for her mainly Auckland based customers. 


Mark Jolly - Regional Commercial Business Development Manager
027 484 9701

Mark became involved in the Commercial sector in Tauranga three years ago when a new branch was opened there.  Mark comes from a building background as a qualified Architectural Draughtsman with extensive experience in sales from working previously in retail sales in both Kitchen Things Hamilton and Tauranga

Mark’s friendly outgoing attitude, exceptional customer service and being able to relate to people from all walks of life makes him very approachable and easy to work with.


Daniel Tan - Regional Commercial Business Development Manager

Daniel has over 20 years’ experience  in the Appliance Sales Industryand has specialized in the Commercial Sales Industry for over 10 years. Based in Hamilton, he works closely with Local Builders, Developers, Group Home Builders and their clients in the Waikato area.  His dedication to customer service and industry knowledge with attention to detail gives him the edge over his opposition.


Roger Murphy - Central Region Commercial Business Development Manager
021 648 761

Prior to joining Kitchen Things Roger held senior roles in the retail, FMCG, and financial services industries. He brings a wealth of knowledge and expertise from the appliance industry, having spent the last 6 years selling appliances into the retail and commercial markets.  Roger joined Kitchen Things late 2017 after returning to live in Wellington from time overseas.  He is enjoying working with the world’s best brands, getting to know customers in the Central Region, and providing customised solutions across all product price points and service requirements.


Steve Brownlow - Southern Region Commercial Business Development Manager

Based in Christchurch, Steve has over 25 years experience in the industry working in both Europe and Australasia. He has have a wide range of  knowledge of the products available on the market and enjoys the challenge.  He knows the importance of helping clients make informed and educated decisions on their prospective purchases and is delighted to be back this year working for the Jones Family Business again.

General Contacts

For orders or general enquires please phone 0800 566 372 or email

Other Commercial Contacts

Your main contact for any orders, service requests and general enquiries is 0800 566 372 or email Our contact centre is fully manned from 8am – 5pm Monday to Friday and your main contacts are either Ula Toilolo or Famme Noora but anyone within the Contact Centre will be able to assist. We have a new Customer Services Manager, Peta Ashforth who has also joined the team to help support our Team leaders of Jacqui McCaffrey and Andrew Church. For urgent assistance, Peta can be contacted on 021 943 130.

Attached is a full list of team members and their contact details, under the management of our Head of Group Sales, Nick Elgin, so if you have requirements locally or around the country, please feel free to contact any of the team who will be delighted to assist.


Within Kitchen Things and Applico, we have the following brands and can provide commercial pricing and solutions:

Collectively we have the world’s best brands. Also, if you have a specific large project where you need a bespoke solution, our more than 30 years of experience and relationships with 40 factories across 10 countries allows us to be agile and prepare personalised solution for you. We currently have a number of deals available of clearance lines or surplus stock such as a Smeg Linea Pyro pack from $2,855.75 plus GST (RRP $8,296.00). If you would like to know more please contact Callum or your local representative.


We are in the fashion business and every year we introduce a large range of new models. To give you a taste of some of either our latest models or popular models, please see below:


The Smeg Portofino Range is Smeg's most advanced freestanding cooker.
Available during 2018, learn more about these great products in the video above.

Available in 2018, SMEG’s new Ceramic and Induction Cooktops are not just stylish
but also practical. Inquire now, and learn more about these new products in the video above.

The brand new ASKO Dishwasher Range combines perfect integration and a range of new, energy
efficient cleaning cycles to create the perfect appliance. Available in 2018, learn more now!

Whirlpool's new front loading washing machines are some of the most advanced in New Zealand.
Learn more about the groundbreaking 6th Sense technology in the video above.

Classique appliances offer solutions for New Zealanders and popular models include a Washer/Dryer
solution perfect for apartments, and quality freestanding cookers! Ask us about these now.

Dolce Stil Novo is Smeg's most advanced built-in collection to date. This innovative collection is the
creation of something completely new for Smeg. Learn more about this 2018 collection in the video above.

Smeg's new SFPA 6300 Pyrolytic Oven is the next great addition to the classic series. Including
Smeg's unique Thermoseal system, this oven is available now! Ask us about this product today.

ASKO offers great commercial dishwashing solutions with the D5906S dishwasher. With
quick and high temperature wash cycles, this washer is perfect for your commercial space.

Whirlpool's amazing new Refrigeration options come in top and bottom mount, with a
beautiful flat door, premium finishing and pocket handle. Learn more by talking to your local BDM.

In 2018, Baumatic is all about about cooling! Explore the new fully integrated fridge/freezer
and also the wine cooler options perfect for any home or batch. Talk to us today to learn more
about these products.

If you would like to learn more about our new or soon to arrive models, please contact any of the local contacts attached, or contact Callum, Nick or Rachel.

Since April we have been rolling out Jones Services where we can offer delivery and installation solutions as well as servicing of your (and your customer’s) appliances. Ask us about our delivery and installation solution where we can quote to not only install the appliances but also take away and dispose of the rubbish in the most sustainable way possible.

In preparing for any delivery and installation project, we can review kitchen plans and ensure the products selected will work within the design and plan and assist with completing warranty information for a hand over pack to assist the end consumer when they move into their home. Ask us how we can support your business with this!



For all the brands that Applico imports, we have over 22,000 of unique spare parts skus and over 148,000 of parts in our warehouse. In addition, we have 99.3% of our top 1,000 spare parts in stock and 98.85% of our 22,000 skus in stock. We have our own in-house testing facility to ensure that we are confident in our product quality and reliability and so our team around the country are fully knowledgeable about our products.



From cooking tutorials, to hand over pack contents to supporting warranty documentation for after sales service, our business is in a unique situation that both the commercial business and the end consumer can be provided with a full service option.

With a desire to promote homes and developments that incorporate our appliances we are also keen to work on marketing your development and showcasing your great homes within our mediums. Please talk to us about your projects, recent or up and coming.



As a family business, the service we provide is of utmost importance. Along with our entire team, I am committed to keeping the vision my father had more than thirty years ago and one he continues to reinforce today. Our vision today is:

The Jones Family business is proudly New Zealand owned and will help give the heart to your home. We will bring to you the world’s best brands to meet your needs. We will educate, inspire, sell, deliver, install, and provide world class service for the lifetime of our products. From our family to yours!