Brands at The Jones Family Business stand

Many years ago, our Chairman, Mark Jones, had a vision to create an appliance company based on European appliances that could pass from generation to generation. Now, the Jones Family Business represents the pinnacle of European appliance quality, efficiency, style, and perfection. The range of brands that we import and retail reflect this dedication to providing the best of Europe to the people of New Zealand.

The latest addition to the growing list of Jones Family brands, ASKO appliances are inspired by Scandinavia. This brand has been producing superior quality kitchen and laundry appliances for the past sixty years, and they pride themselves on their commitment to sustainability and innovation. Their high performing and durable product range boast a wealth of qualities including being energy and water efficient. Their classic and timeless designs blend with any space to beautify your home.  ASKO is retailed exclusively through Kitchen Thing by the Jones Family Business.

The Smeg philosophy is ‘technology with style’ and that is exactly what this iconic brand delivers. Combining exceptional functionality with effortlessly elegant design, Smeg household appliances embody the amalgamation of sophistication and innovation. Boasting simple, clean lines, Smeg brings Italian glamour to any living space. High performing and dependable, Smeg is retailed exclusively through Kitchen Thing by the Jones Family Business.

Baumatic appliances are known worldwide for providing quality and style at an affordable price. Developed with state of the art technology, their kitchen appliances are built with longevity in mind while still looking appealing in any kitchen. Their range includes ovens, cooktops, and rangehoods as well as household appliances like washing machines and dishwashers. Baumatic appliances are retailed exclusively through Kitchen Thing by the Jones Family Business.

The Jones Family Business will feature their original New Zealand brand, Classique, for the second consecutive year. Classique offers a wide range of kitchen and laundry appliances that deliver excellent value with the latest trends in technology and design. Sold exclusively through retailer Mitre10, Classique is a staple many Kiwi kitchens.


As one of the world’s leading appliance brands; Whirlpool was a natural addition to the Jones Family. Now available exclusively through Mitre10, you have full access to a range of high quality and stylish home appliances including washers, dryers, dishwashers, fridges, ovens, and more! With trendy designs and innovative technology, Whirlpool appliances will enhance your home, improve efficiency and make your life simpler.